Born and raised in New York City, Schulman was a graduate of New York University and Columbia. She began her career in an assistant position at Lincoln Center, before beginning a career working with theatrical publicists Bill Doll, Mary Bryant, Arthur Cantor, Frank Goodman, and Merle Debuskey.
In 1978, Schulman opened her own theatrical press office in Times Square, with early clients including Karen Akers, Jack Gilford, Carlin Glynn and Peter Masterson, Garrison Keillor and A Prairie Home Companion, Manhattan Theatre Club, and others.
Susan L. Schulman dies: Cause of death revealed
Veteran theatrical publicist Susan L. Schulman died Wednesday, October 18, from complications related to Legionnaires’ disease. In 2013, Schulman a memoir titled Backstage Pass to Broadway, which recounted her run-ins with artists like Lauren Bacall, Zero Mostel, and many others.
She had been a member of the Association of Theatrical Press Agents and Managers since 1973 and had subsequently helped to train a generation of young publicists.